LINEAR TV NETWORKS VS STREAMING PLATFORMS: THE SHIFT OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND ADAPTATION

Linear broadcasts have long been recognized as mainstream television models, relying on regularly timed shows via cable. In contrast, digital services operate on subscription models, with Netflix, major competitors, and niche players serving as dominant forces. As media consumption habits shift, check here rivalry between conventional TV networks a